Real Estate isn’t SCARY!

 NO BOO for you!


We take the scary out of real estate!

We are all inundated with statistics and information overload

concerning real estate prices, inventory, mortgage rates,

and more.  

Our job, our mission, is to analyze and interpret

this information for YOU.  

We can then coach you towards the best decision for

your needs in today's real estate market. 

If buying or selling real estate scares you, give us a call …

we take the fear away!  



Two Blocks from the LSU Lakes

Off Dalrymple

Open This Sunday from 2-4pm!
Stylish 4BR w/ Bonus & Pool

In Prairieville
2407 July 37323 St. Marie
Light, Bright, & Clean

In O'Neal Place
Rebuilt from the Studs Out

4BR In Central
16511 Bristoe Ave. 6950 Oak Cluster




Precious 2BR Cottage

In Old Goodwood

NOW $172,000 
Executive Estate on 3.8 Acres

Hays Town Home Design

NOW 2,500,000
654 Pierce 19312 Perkins Rd East


CLICK to See More of Our Premium Properties!

If you own a home, help someone you love to buy a home.

If you don't own a home, buy a home!

If you and your loved ones own a home, buy an investment property!

Don't let this market pass you by — let's discuss your options next week — how about Wednesday?

Email or call to schedule a time for us to guide you!


How to brand your business and position it for success

For small businesses, having a well-established brand with a loyal customer base is critical to both immediate and long-term success. While investing money in brand developing tools may be costly, building a suite of business cards, postcards, signs, banners, brochures and other products that give your business a professional look can be easily and inexpensively accomplished. When your brand acts as your identity, anything you can do to increase public awareness will only help your company. 
Here are some tips on what to consider as you’re developing your business suite from Staples, which offers a broad assortment of customizable Copy & Print marketing collateral.

First and foremost, it is important that your company map out exactly what it stands for, who your target customer is, how you would like to be represented, and how you want your message to be delivered. Once that has been decided, define your brand – how you are going to help a customer identify your business with a given product, promotion or piece of advertising. Will it be with a logo, color scheme or a slogan? To make this as effective as possible work with focus groups made up of current and potential clients, as well as peers within your industry so you can come to an educated decision on which vehicles will work best to accomplish your goals and objectives. Also, remember to always keep your marketing tools up to date. 

Next, focus on which marketing tools your company is going to use to deliver your message. If you’re not in a position to develop a complete set of marketing materials, then focus your efforts on one piece at a time. For instance, one of the most valuable tools in today’s market is a simple business card. With a business card in hand, an ambassador of your brand is effectively able to provide your contact info and exposure to the corporate brand. 


Business cards are most impactful when the logo is prominently featured and includes your associate’s contact information, title, website URL and Twitter handle, among other things, and the font is easily readable. It’s also important to develop a consistent message to deliver across all channels at all times. This assists in building a recognizable brand that consumers will automatically associate with your company.

It’s also important that you consider your geographic location. If your company is located in a bustling community with a large amount of foot traffic, it may be a good idea to create a large banner to place on your store front which features a special offer or promotion. Using this type of tool assists in generating awareness and not only helps to attract new customers but retains existing ones by providing additional incentives to keep them coming back for more. Alternatively, if you have a business specializing in lawn care or real estate, then perhaps creating a lawn sign to place on your client’s property may be beneficial as the property serves as a testament to your services. 

Another low-cost promotional tactic is a well-crafted brochure to feature within the office or give to potential customers/clients. A high-quality brochure enables your company to relay in-depth information, such as the company’s mission statement, pricing, services, accreditations, certifications and more. Additionally, they give your organization an extra level of credibility since consumers have come to expect printed material from companies with whom they are doing business. Also if you truly want to make your brochure buzz-worthy, try to integrate an offer or coupon into the copy of the brochure itself. 

Lastly, it’s important to remember that creating an effective marketing strategy will take a considerable level of effort to organize and execute. However, having an assortment of customized marketing materials will attract your desired target customer and leave them with the information and incentive they need to revisit your company in the future.

Courtesy of BPT

Ease the stress of grocery shopping during the holidays

Hectic schedules often make meal-related decisions a chore. And planning for a bigger family meal over the holidays just adds to the stress. Affordable and simpler shopping routines could help you start savoring family meal time again.

Regardless of whether you’re planning a holiday feast, a birthday celebration, or just day-to-day meals throughout the year, it’s easier and more cost effective if you go into grocery shopping prepared.

Consider these tips from national grocery retailer Save-A-Lot before your next shopping trip:

Create a weekly meal planner

Many grocery shoppers make the mistake of only planning for a big special meal when they can cut time and cost by planning for several. Think about what you and your family members typically consume each day. If there is a particular food item or meal idea that your whole family enjoys, make sure to stock up when it is on sale. Ask each family member to pick a meal for dinner.

Decide ahead of time how your family might want to use leftover meat or veggies from the meal, and buy extra ingredients to create new meals. For example, be sure to stock up on bread, mayonnaise, mustard and lettuce in advance if you plan to cook a turkey or ham for a holiday meal or Sunday dinner.

Keep track of ingredients to replenish

You’ve got everything laid out to make chocolate chip cookies, but you forgot to buy the baking soda – nothing is more frustrating than having to make a return trip to a store.

Keep track of ingredients you frequently use in your cooking. Then, as soon as you use up an item, immediately add it to your ongoing grocery list. By the end of the week, not only will your shopping list be complete, but also you won’t be stuck in the store trying to remember what is or is not in your cupboard. You also won’t be tempted to buy something you don’t need.

When cooking, be sure to use measuring utensils so you don’t use more ingredients than necessary – which can be costly to your family’s waistline and budget.

Visit grocery store websites for tools and deals

Grocery retailers frequently offer tips and tools for meal planning, as well as exclusive online bargains. Check to see if your store is offering discounts in exchange for signing up for their shopping clubs year round. For example, Save-A-Lot offers a $5 coupon for signing up for its Smart Shopper Club.

Take advantage of store brands

Many grocery stores offer their own exclusive brands of foods and everyday items, and frequently these items are of equivalent quality as more expensive national brand names. By using store brands, you can save a little money on your grocery bill and splurge on something special, such as a celebratory dessert. Store brands are great for helping to keep your weekly grocery costs down.

Simplify shopping trip

A popular strategy for many shoppers is to shop at several retailers throughout the week for bargains. While this approach may add up to a couple of cents saved on a receipt, it is quickly gobbled up in fuel costs as well as time. Instead, save both time and money by limiting shopping trips to one day a week or add a stop to the grocery store on the commute to or from work.

With these few simple tips, you’ll not only save money at the grocery store, but you’ll have more time to enjoy cooking and celebrating with those you love.

Beautiful Homes, Beautiful Open Houses

The KeyFinders Team is on the


Last week, we toured the construction zone of a spectacular new development, The Preserve at Harviston. 

Located off Bluebonnet, and encompassing 1600 acres with a nature preserve, pool, trails, and more, the development offers quality homes starting in the mid $300000 price point.  

We are always on the search for opportunities for our buyers …





Charming 2BR Cottage

In Old Goodwood
Precious 4BR Home

In Riverbend Estate
654 Pierce 6335 Riverine




3BR/2.5BA on 4.33 Acres  

In St. Francisville

NOW: 375,000
10190 Trails End


CLICK to See More of Our Premium Properties!

If you own a home, help someone you love to buy a home.

If you don't own a home, buy a home!

If you and your loved ones own a home, buy an investment property!

Don't let this market pass you by — let's discuss your options next week — how about Wednesday?

Email or call to schedule a time for us to guide you!


Learn the details of counter depth refrigerators

If you are unsatisfied with the space in your kitchen, but need lots of room in the fridge, you should consider counter depth refrigerators. This kind of appliance does not stick out any farther than your kitchen cabinets, which means that it takes up less room than a traditional fridge. However, it is often a bit taller than most refrigerators so that you do not lose much space when it comes to storing your food. Think about the details to consider before you start browsing counter depth refrigerators.

This kind of fridge usually has different measurements than most types, as it usually sticks out into the walkway a few inches less than most, but is a few inches taller. This means that you need an appropriately high ceiling in order to fit this fridge into your home, so be sure that you measure the height as well as the depth. Of course, you should also consider the width like you would before buying any fridge, but the width of most counter depth refrigerators is typically the same as other types.

If you want to add style to your kitchen while adding space, you should consider counter depth refrigerators that blend into the cabinetry. If you go this route, you will need a custom fridge company, but the results are often worth it since having matching cabinets and appliances is certainly unique. Keep in mind that many of the popular counter depth refrigerators on the market come in the French door style, adding to the classy appearance that most homeowners crave.

Of course, you can expect to pay a little more for this kind of fridge than most others, as the style is unique and up-to-date. Consider how important your kitchen’s image is to you. If you rarely use it or show it off and want to save money, you might be better off sticking to traditional top freezer or side-by-side styles. However, homeowners who spend a lot of time in their kitchen and enjoy showing it off to guests will likely find this a worthy investment in their home.

Counter depth refrigerators are not for everyone, and if this style does not appeal to you, remember that there are several other types of fridges on the market. Before you browse counter depth refrigerators, you should first decide if this is the style you really want and can afford. The next step is to measure your kitchen and make sure that it will fit, and then determine whether you want a counter depth fridge from the store or from a custom refrigerator builder. Thinking about these details first can ensure that you are satisfied with this major purchase.

by: Heather Mills 

Beautiful 4 Bedroom Home in Riverbend

Originally builder's model home, with all of the finer touches, this
Riverbend home offers one of the largest lots in the neighborhood — more than 200 feet deep! Can you imagine pool, poolhouse, outdoor kitchen, playset, or just a fun game of soccer/football? Ready for your preference! Wood flooring compliments the high ceilings, wall of built-ins, masonry fireplace, formal foyer & dining. The kitchen/breakfast area is large enough to be considered a keeping room with the center island providing room for 4 to dine. An abundance of cabinets and counterspace, coupled with a walk-in pantry, provide a perfect space for the chef of the house. Spacious laundry room is located off the breakfast room. A half bath for your guests separates the kitchen and den. A wall of windows in the den overlooks the covered flagstone patio with iron fencing and fountain for your enjoyment. Three roomy bedrooms with excellent storage share the hall bath with double sinks and storage. The master suite is enormous – the master bedroom offers ample room for a sitting area/media center. Entering the master bath you will enjoy separate vanities, jetted tub, separate shower, water closet, and walk-in closet with shelving. With a double garage, iron fencing and gated entry to the backyard, plus workshop/storage, this home offers something for everyone. And for the energy conscious, the tinted screens and windows have allowed the homeowners electrical bills to remain below $150 per month!

Call or text 225-335-5395 or
click here for more info.

6335 Riverine

Baton Rouge, LA 70820

Precious Home Perfect for the First-time Homebuyer

Situated on a dead-end street is this
precious home perfect for the first-time homebuyer or downsizer! With a front porch area, single garage, nice living room and open kitchen and dining area. The kitchen has been updated with ceramic tile countertops and travertine backsplash. The main bath has granite countertop for added charm. All three bedrooms are well sized and are decorated charmingly. For your outdoor pleasure, enjoy the covered patio perfect for entertaining or relaxing after a busy day! Located in the heart of the Jefferson/Old Hammond corridors, you are just minutes from Town Centre, I-10 and I-12, Mall of LA, and more. Also comes with a new roof! This home is just waiting for you to unpack and enjoy a peaceful lifestyle in a home of your own. Call or text 225-335-5395 for more info.

8626 Barnett

Baton Rouge, LA 70809

Adorable 2 Bedroom Old Goodwood Cottage

What an opportunity to add even more charm to this adorable
Old Goodwood cottage! Located on a quiet one block street, this cottage has gleaming wood floors throughout, a spacious living room that flows to the dining room overlooking a large, shaded backyard & deck – a country lot in the middle of the city! The kitchen is off the dining room with a dine-in bar area, stainless fridge, dishwasher, range and an abundance of cabinets rising to the ceiling! Off the kitchen is the quaint laundry room with a stackable washer/dryer that will remain. There is ample storage throughout the home, and, while very open, feels cozy and quaint! The
two bedrooms are separated by a hallway and the crisp bath with white tile floors, pedestal sink, framed mirror, and new lighting. The light fixtures throughout are new and the chandelier in the dining room is federal style. Outside is the 16×17 foot raised deck that overlooks the tree shaded backyard. A separate single garage is just waiting to become a studio, outdoor kitchen, workshop, fitness room … the choice is yours! Freshly painted and ready for you to unpack and ride your bike to Towne Centre – like this owner loved to do – or walk to one of the 2 BREC parks nearby. Come enjoy life in Old Goodwood!   Call or text 225-335-5395 for more info.

654 Pierce

Baton Rouge, LA 70806


Seasonal sense: Using scent, sight and sound to stimulate holiday spirits

This article reminded me of a paper Laura once wrote as a child — she shared coming home from school during the holidays to fresh Pumpkin bread, cinnamon candles burning and pecans roasting.  It wasn't quite that Norman Rockwell of a life, but it was fun!   Let's get ready for the holidays and create some more memories — in a new home even!

From baking cookies with loved ones to caroling through the neighborhood or celebrating with family and friends, fond memories of holiday traditions abound. Each year, scents, sights and sounds promote the season's spirit – continuing long-standing traditions and creating new memories.

Here are some ideas for stimulating your senses and evoking the warmth of the holidays in your home:

Savoring seasonal scents

Home fragrances create a warm, inviting environment during the holidays and all year-round. A whiff of a familiar scent often calls to mind memories of holidays past. The scent of cinnamon and vanilla conjures thoughts of freshly baked cinnamon rolls on Christmas morning, while a blend of evergreens, cedar, and musk reminds many of Christmas tree hunting in the woods.

One of the safest ways to recreate holiday memories is with scented, wickless candles. With no wick and no flame, there's no worry or mess. After selecting a favorite seasonal fragrance, it's easy to place a cube or two of the scented wax into a decorative, ceramic candle warmer. Just one whiff and you are on your way down memory lane.

"A festive, welcoming atmosphere stimulates our senses and reminds us of holidays past as we celebrate with our family and friends," says Heidi Thompson, president and co-owner of Scentsy, a leader in home fragrance. "A home filled with classic holiday scents not only evokes  memories but inspires new seasonal traditions for young families."

Behold the sights

Twinkling lights fill the indoor and outdoor landscape during the holidays. To capture the spirit of the season and add a shimmering glow to any room, consider a simple string or two of miniature lights strung along a mantel or displaying a holiday-themed wickless candle. From snowmen to Santa, there are festive designs in all shapes and sizes to complement any decor.

Sounds of the season

The sounds of the season create happy holiday memories. Adding traditional tunes from Bing Crosby or modern interpretations from Harry Connick, Jr. can set the mood as you decorate your home, entertain dinner guests or simply escape the hustle and bustle of the season. Music creates a cheerful atmosphere and often encourages listeners to sing along.

Enjoying the scents, sights and sounds of the season is simple. To learn more about how to fill your home with festive fragrances and decorate with wickless candles, visit

With the right approach, former homeowners can get on the path to homeownership again

(BPT) – The housing market is re-emerging, building strength and showing signs of robustness that just a few years ago seemed almost impossible. Back then, millions of homeowners were affected by a weak economy and the inability to keep pace with the financial demands of monthly mortgage payments and the associated expenses. As a result, many faced the reality of foreclosure and short sales, threatening that crucial aspect of the American dream. But today, what started off as a glimmer of new hope in the housing sector is shining brighter, and many people who lost their homes are looking for new avenues to rebuild what they worked so hard for.

When the housing bubble burst, a staggering number of Americans were affected – 4.8 million borrowers lost a home to foreclosure while a further 2.2 million gave up their homes in short sales, according to national data by RealtyTrac. The recovery of the housing market has been slow, but the confidence of once-foreclosed-upon homeowners has grown along with it. Sixty-five percent of Americans in Fannie Mae’s national monthly housing survey for April said they would rather buy a home rather than rent if they were going to move. With a new perspective on saving and making wise investments, many of those affected are now eager to get back to being homeowners.

Many former homeowners have learned difficult lessons, and their road back to homeownership will be signposted with challenges. However, it may be possible for them to regain their dreams. These tips from Wells Fargo, the nation’s leading mortgage lender, may help set prospective buyers on the right path:

* Talk to a reputable lender about owning a home again. Having someone on your side to help you through the process is important, but it’s essential that that person has the experience and knowledge to help you make an informed, affordable lending choice. An experienced lender can explain the time limits that affect buyers who faced foreclosure or short sale; there is generally a set amount of time that needs to pass before you’re eligible to be considered again for mortgage approval. Wells Fargo has a mortgage presence in 2,358 locations including stand-alone mortgage stores and other business partner sites. Go to to find a home mortgage consultant near you.

* Make an honest assessment of your credit situation. In the current mortgage approval environment, having a foreclosure or short sale on your financial record will affect what options you may have for loan approval. You can access your credit report from any of the three agencies by going to; everyone is entitled to a free annual report. If you need help in making sense of your financial status and information on how to improve it, you can talk to a Wells Fargo Home Mortgage consultant about the My Home Roadmap(SM) service. Those enrolled in My Home Roadmap receive up to two hours of free, phone-based financial coaching from an accredited credit counseling agency, paid for by Wells Fargo. Enrollees also receive emails from Wells Fargo Home Mortgage consultants that provide useful tips and reminders on handling the financial responsibilities of homeownership.

* Prepare a down payment. Homebuyers re-entering the housing market after foreclosure or short sale typically need to have a down payment – in most cases 20 percent – ready before purchasing a home. In addition to those funds, think about additional expenses you might have to pay, such as closing costs. Showing the ability to handle the financial responsibilities of homeownership beyond the monthly mortgage payment like taxes, homeowner’s insurance, utilities and other household expenses will be extremely important in achieving loan approval.

* Get preapproved. It’s a good idea for prospective homebuyers, even those who are re-entering the market, to work with lenders who offer a pre-approval program. The preapproval process helps borrowers determine and understand their budget before diving into a home search, allowing them to shop more confidently.

Homeownership is still part of the American dream, even for those who’ve dealt with foreclosure. To ensure that your next home is your dream home, plan carefully, get help and take a proactive approach to answering the tough questions.