Getting Your Business To Grow – Lead Generation

When your business depends upon getting new leads regularly, there are some options that are open to you which can help you to achieve it. In today’s technologically advanced climate, there are many businesses that tend to focus on electronic means of contacting potential customers, such as through social media or email marketing. Although these can be effective, you should never overlook the possibility of direct mail and using those lists in order to increase the success of your business substantially. Here are some of the benefits that will be seen when you use this type of marketing and mail your list physically instead of automatically.

Perhaps one of the most important things that need to be considered when choosing direct mail over email marketing is that the majority of people look at their mail that they get in their mailboxes every day. Of course, some people are going to toss some of the information without looking at it but a vast majority of those individuals are going to sort through it without delay. This gets your message in front of those individuals easily and, compared to email marketing, the response can be substantially higher.

Another benefit to using direct mail is that you can specifically target groups of people that have an interest in what you are offering. It is important for you to consider this, not only when using direct mail but when purchasing the list of individuals that you will be mailing. The more focused the list is, the more likely it is going to be that you are going to see results from that list.

Have you thought about the customization that is possible when mailing people instead of using electronic means of contacting them? When most people gather email lists, they are only going to gather the most basic information from the potential customer. When you have a mailing list, you not only have the physical address but you often have their name and perhaps some other information as well. You can use this information in order to customize the mailing which will, in turn, increase the response. This is also something that should be considered when you are gathering a list or purchasing it from the company that generates leads.

Finally, you can measure the results of mailing those individuals in order to see if any changes need to be made to the mailing. Of course, you would always want to consider changing the copy and testing in order to increase the response. Some of the ways that you can track the response of a direct-mail campaign include sending out coupons with specific information that either needs to be filled out on your website or to be mailed back to your company. This can assist you in doing a split test as well, allowing you to easily see which is going to be more effective so that you can make those changes and send the future mailings to a larger list to increase the response.

by: Frank Ricard

It’s App About Time

Introducing theNEWKeyfinders app!

Open House 1/13/13:

Preview this home now and take a look Sunday at it’s open house!
Lakefront home in The Highlands section of Santa Maria
19635 Fairway Oaks
Hosted this Sunday from2-4pm
by Christie Farris

Price Change:

1br Condo at Perkins Rowe
Call us today for your private showing
7707 Bluebonnet Blvd. #312
Now $214,000

Baton Rouge Home Sales in 2012

Baton Rouge Homes sold well in 2012 — up 15% over 2011. The entire metropolitan area was up 14% over 2011. Homes that were priced correctly and in good condition moved quickly. Did you know that every home sold translates into at least one other job in the area? That means more than 4000 jobs were created or retained this year alone. Real estate is an economic driver!

Thanks to your support, The KeyFinders Team had it’s best year ever — selling 123 homes this year! What a blessing to serve so many wonderful people — thanks for your business and for your referrals.

Below are the numbers for 2012 in East Baton Rouge Parish by sales price. Only three price points saw a decline in 2012. Where do you think your house falls in this market? If you want to know for sure, give us a call!

MLS Year to Date Closed/Sold Profile Report

Statistics for Entire MLS
Sale Price Range Last Year
01/01/2011 – 12/31/2011
This Year
01/01/2012 – 12/31/2012
Percent Change
$0 – $99,999 712 850 19.38%
$100,000 – $149,999 729 843 15.63%
$150,000 – $199,999 822 881 7.17%
$200,000 – $249,999 515 571 10.87%
$250,000 – $299,999 270 350 29.62%
$300,000 – $349,999 195 198 1.53%
$350,000 – $399,999 108 154 42.59%
$400,000 – $449,999 81 74 -8.64%
$450,000 – $499,999 36 56 55.55%
$500,000 – $549,999 31 43 38.70%
$550,000 – $599,999 26 30 15.38%
$600,000 – $699,999 29 51 75.86%
$700,000 – $799,999 19 21 10.52%
$800,000 – $899,999 10 6 -40.00%
$900,000 – $999,999 8 13 62.50%
$1,000,000 – $1,499,999 16 13 -18.75%
$1,500,000 – $1,999,999 2 3 50.00%
$2,000,000 and Above 2 2 0.00%
Total 3611 4159 15.17%

Price Adjustment!!!
932 Shadow Oak

The Value is in the Land — 4.4 acres in the back of Live Oak Estates —
an estate lot ready for you to remodel the existing home or build your custom dream home! now just$550,000


Contemporary or traditional home in Baton Rouge

7940 Lane’s End
Baton Rouge, LA 70810
In Settlement at Willow Grove

Contemporary or traditional? Whatever your style, let premier builder Jim Fussell bring you home. Situated on a prime corner lot in prestigious Willow Grove, this home is beyond the sheetrock stage and waiting for your personal selections to begin. With 5 bedrooms, first floor game room/den, large master suite with office, open living floor plan with 11 foot ceilings downstairs and an entire wall of windows overlooking the courtyard. Off the courtyard is a covered outdoor kitchen area for your entertaining enjoyment. This a great opportunity to customize a unique home to your personal style. Willow Grove is just minutes from The Dunham School and offers the TND lifestyle with pool and clubhouse. Become a part of this growing community.

Townhome for Sale Just Minutes from Shopping in Baton Rouge

10062 Jefferson Hwy.
Baton Rouge, LA

Just minutes from Towne Center, Mall of LA, Perkins Rowe, I-10 and I-12 sits this fresh two bedroom, 2.5 bath townhome waiting for you. Anchored by an angled fireplace, the living area is open to the dining. Efficient kitchen includes appliances and washer/dryer, off a small private courtyard area just right for barbecuing. Upstairs are two large bedrooms with special surprises: both private bathrooms have been completely updated with stone surrounds, deep soaker tubs, framed mirrors, tile floors, everything you’ve always wanted in a stylish bathroom – just need bubble bath! The storage in this home is amazing – a place for everything! This small community is so convenient and well maintained. Current owners have used this townhome as their LSU getaway – away from the maddening LSU crowds, but only a short drive to the game. Come take a look …